Audemars Piguet Interiérový dizajn múzea od Atelier Brueckner

Dizajn Audemars Piguet Interiérový dizajn múzea od dizajnéra Atelier Brueckner je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Zlatá cena A' Design Award v súťažnej kategórii Interiér.

ZlatáInteriér· 2022

Audemars Piguet Interiérový dizajn múzea

od Atelier Brueckner

Klient: Audemars Piguets

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Audemars Piguet Interiérový dizajn múzea

Musée Atelier Audemars Piguet je interiér múzea vytvorený pre švajčiarskeho výrobcu hodiniek. Expozícia sa rozprestiera na ploche 1 100 metrov štvorcových a nachádza sa v Le Brassus vo Švajčiarsku, v dedine, kde bola spoločnosť založená. Návštevníci sledujú plynulú špirálovú trasu s premysleným naratívom, pričom každá kapitola má svoj vlastný dizajnový jazyk. Sochy, automaty a kinetické inštalácie dodávajú expozícii rytmus a vizuálne ju prepájajú s okolitou krajinou. Odrazy a tiene sa menia v závislosti od dennej doby a ročného obdobia.

Ocenenie

O ocenení Zlatá cena A' Design Award

Audemars Piguet Interiérový dizajn múzea je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Audemars Piguet Interiérový dizajn múzea sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Audemars Piguet Interiérový dizajn múzea vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Rozmery a balenie: The exhibition area is 1,100 sqm.
Štítky: Watch, Audemars, Piguets, craftmanship, luxury
Výrobná technológia: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Dizajnérska výzva: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Výskum: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inšpirácia: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Trvanie projektu: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Pracovný postup: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Členovia tímu: Wassim Melki
Sungha Kim
Zdroje obrázkov: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer