Jinlongquan Obal Na Pivo by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2022

Jinlongquan Obal Na Pivo

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Strieborná cena A' Design Award Winner in Obaly Category

37,625

Verified Award Winner

Verify Award Status for #138718

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Obal Na Pivo

Pivo Jinlongquan dúfa, že uvedie na trh produkt strednej a vyššej kvality, ktorý dokáže nielen sprostredkovať dlhú históriu značky, ale zároveň sprostredkovať spotrebiteľom dobrý pocit. dizajnéri využívajú bohaté ilustrácie na zobrazenie chmeľu, pšeničných klasov, drevených sudov na víno, piva, vodných zdrojov a ďalších prvkov, takže obal má výrazný atribút pivného priemyslu; dôležitejšie je, že ilustrácie zahŕňajú symbol imidžu značky čínskej sochy draka v bývalom areáli liehovaru Jinlongquan v roku 1978, ako aj prerobený dizajn písma loga a červenej značky, čím sa vytvára silné uznanie značky.

The Recognition

About the Strieborná cena A' Design Award

Jinlongquan Obal Na Pivo je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Jinlongquan Obal Na Pivo sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Jinlongquan Obal Na Pivo je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang