Artem Luxury Watch Straps Obal by Joel Derksen

Artem Luxury Watch Straps Obal by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2022

Artem Luxury Watch Straps Obal

by Joel Derksen

Client: Studio Otherness

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #139454

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Colors

The Design

About Artem Luxury Watch Straps Obal

Artem Luxury Watch Straps je dizajn obalu vytvorený pre remienky na hodinky určené pre zberateľov. Vonkajší obal sa odsúva a odhaľuje vnútornú škatuľku z matného pauzovacieho papiera, ktorá sa otvára po strane pomocou klopnej poistky. Vložka z peny drží remienok na svojom mieste. Hranatý a sochársky tvar zdôrazňuje ostré hrany a technickú precíznosť. Razba fóliou a papiere v sivej a kráľovskej modrej farbe dodávajú prepracovaný a technický vzhľad. Štruktúra bola navrhnutá tak, aby výrobok počas vybaľovania jasne prezentovala.

The Recognition

About the Bronzová cena A' Design Award

Artem Luxury Watch Straps Obal je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Artem Luxury Watch Straps Obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Artem Luxury Watch Straps Obal skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue