Stadium SC Freiburg Wayfinding System by Thomas Geissert

Stadium SC Freiburg Wayfinding System by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2022

Stadium SC Freiburg Wayfinding System

by Thomas Geissert

Client: Teamgeissert

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Stadium SC Freiburg Wayfinding System

Cieľom bolo vytvoriť systém s vlastnou identitou a originalitou, ktorý presahuje hranice. Štruktúra nového štadióna SC Freiburg pozostáva z ortogonálnej základnej formy a ortogonálnej strechy. Musí byť podporovaný hlavný princíp architektonického návrhu na vytvorenie štruktúry tvoriacej identitu. Nový systém hľadania cesty a orientácie sa preto prezentuje jasným jazykom foriem. Víta a informuje návštevníkov a fanúšikov už vo vonkajšom priestore (parkovisko, zastávka, električka), vedie ich ku vchodom a na štadióne cez promenádu k sedadlám.

The Recognition

About the Železná cena A' Design Award

Stadium SC Freiburg Wayfinding System je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Stadium SC Freiburg Wayfinding System sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Stadium SC Freiburg Wayfinding System zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT