Dizajn Eco Smile Obal od dizajnéra Musa Celik je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2022

Eco Smile Obal

od Musa Celik

Klient: Gleen

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Eco Smile Obal

Dizajn sa zameriava na ponúkanie riešení pre kľúčové témy vrátane environmentálnej stopy. Názov značky vznikol spojením slov green (zelený) a clean (čistý). Kombinácia listu a pier v logu na obale symbolizuje úsmev prírody. Biele pozadie a jemné farby znázorňujú výťažky z produktu. Obal je vyrobený z obnoviteľných zdrojov, aby sa zabránilo plastovému odpadu. Okrem toho je 75 percent fliaš vyrobených z recyklovaných materiálov a sú 100 percentne recyklovateľné.

Ocenenie

O ocenení Železná cena A' Design Award

Eco Smile Obal je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Eco Smile Obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Eco Smile Obal zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Rozmery a balenie: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Štítky: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Výrobná technológia: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Dizajnérska výzva: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Výskum: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inšpirácia: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Trvanie projektu: Turkey, 07 July 2021 - 20 November 2021
Pracovný postup: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Členovia tímu: Musa Çelik, Efe Esa, Efkan Aydınlı