Shadlee Primárna funkcia: Obal na džús by Mohammadreza Eslamparast

Shadlee Primárna funkcia: Obal na džús by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2022

Shadlee Primárna funkcia: Obal na džús

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Strieborná cena A' Design Award Winner in Obaly Category

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Colors

The Design

About Shadlee Primárna funkcia: Obal na džús

Shadlee je séria obalov na džús vytvorená pre osem ovocných príchutí vrátane ananásu, manga a višne. Každá kartónová krabica má šírku 45 mm, hĺbku 45 mm a výšku 130 mm. Grafika je nakreslená ručne v štýle kubizmu, následne naskenovaná a dokončená na počítači. Použité sú plné farby, pretože metóda flexografickej tlače neumožňuje prechody. Každý obal zobrazuje fantazijnú tvár s detailmi, ako sú listy, ovocie, hudobné nástroje alebo športové predmety. Farba každého obalu súvisí s jeho príchuťou.

The Recognition

About the Strieborná cena A' Design Award

Shadlee Primárna funkcia: Obal na džús je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Shadlee Primárna funkcia: Obal na džús sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Shadlee Primárna funkcia: Obal na džús je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.