Devynerios Etikety by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2022

Devynerios Etikety

by Asta Kauspedaite

Client: Mv Group

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner
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Colors

The Design

About Devynerios Etikety

Devynerios je rodina jedinečných bylinných likérov, ktorá je lídrom v kategórii v Litve. Predstavujú Litvu, autentické výrobné postupy a receptúry založené na prírodných surovinách. Každý produkt je jedinečný a iný. Kľúčové vlastnosti sa odrážajú aj v dizajne štítkov. Dizajn Originalios komunikuje autentickosť. Zalios je viacvrstvový a bohatý, ponorí vás do mystického sveta bylín. Raudonos, odvaha a mladistvosť sa odrážajú pomocou asymetrie a živých farieb.

The Recognition

About the Strieborná cena A' Design Award

Devynerios Etikety je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Devynerios Etikety sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Devynerios Etikety je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas