Koch's Meerrettich Rebranding od Wolkendieb Design Agency

Dizajn Koch's Meerrettich Rebranding od dizajnéra Wolkendieb Design Agency je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2022

Koch's Meerrettich Rebranding

od Wolkendieb Design Agency

Klient: KOCHS Meerrettich & Feinkost GmbH

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Overený víťaz ocenenia

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Dizajn

O dizajne Koch's Meerrettich Rebranding

Motto späť ku koreňom, v súčasnosti dobýva potravinársky priemysel. V súčasnosti je veľmi populárna starodávna koreňová zelenina, medzi ktorú patrí aj chren. Na oživenie značky v regáloch Wolkendieb znovu spustil identitu značky Kochs a portfólio obalov. Logo bolo modernizované, aby bolo výraznejšie a viditeľnejšie. Nový dizajn sa zameriava na zobrazenie nespracovaných prírodných surovín a čistých receptúr bez prísad a konzervatívcov. Čerstvé z poľa priamo k spotrebiteľovi: priamo, jednoducho a s láskou pripravené!

Ocenenie

O ocenení Strieborná cena A' Design Award

Koch's Meerrettich Rebranding je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Koch's Meerrettich Rebranding sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Koch's Meerrettich Rebranding je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Rozmery a balenie: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Štítky: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Výrobná technológia: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Dizajnérska výzva: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Výskum: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inšpirácia: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Trvanie projektu: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Pracovný postup: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Členovia tímu: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen