Bethru Obal na čistiaci prostriedok by Izabela Jurczyk

Bethru Obal na čistiaci prostriedok by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2022

Bethru Obal na čistiaci prostriedok

by Izabela Jurczyk

Client: Bethru

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #140558

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bethru Obal na čistiaci prostriedok

Bethru je dizajn obalu pre rad domácich čistiacich prostriedkov založených na tuhých tabletách a znovu použiteľnej rozprašovacej fľaši. Tablety sú vyrobené z 93 percent prírodných zložiek a sú vegánske, netestované na zvieratách a bez mikroplastov. Každá tableta sa rozpustí vo vodovodnej vode a vytvorí 300 mililitrov čistiacej kvapaliny. Rozprašovacia fľaša sa kupuje raz a používa sa opakovane, čo znižuje množstvo plastového odpadu. Tablety sú zabalené v papieri a škatule sú vyrobené z recyklovateľného papiera. Farby a tvary obalu vychádzajú z prírody.

The Recognition

About the Železná cena A' Design Award

Bethru Obal na čistiaci prostriedok je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Bethru Obal na čistiaci prostriedok sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Bethru Obal na čistiaci prostriedok zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Dimensions & Packaging: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Tags: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Production Technology: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Design Challenge: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Research: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inspiration: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Project Duration: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Operation Flow: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Team Members: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Image Credits: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design