Broken Top Brewing Co Craft Beer Obal na nápoje by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Obal na nápoje by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2022

Broken Top Brewing Co Craft Beer Obal na nápoje

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Železná cena A' Design Award Winner in Obaly Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Obal na nápoje

Broken Top Brewing Co Craft Beer je dizajn obalu na nápoje vytvorený pre malú remeselnú pivnú značku, ktorá vyrába IPA a plzenský ležiak. Grafický vzor je inšpirovaný vintage hračkami. Integrované logo sa prizpôsobuje farebnej palete každej produktovej línie a spája sa so vzorom, čím vytvára vizuálnu ilúziu. Plechovky sú vyrobené z modrého hliníka, upraveného tak, aby dosiahol sýty tmavomodrý odtieň, ktorý je pre hliníkové plechovky nezvyčajný. Ultra-vysokorýchlostná atramentová tlač s vrstvou bielej farby robí grafiku výraznejšou. Štandardná plechovka typu 211 má objem 12 uncí.

The Recognition

About the Železná cena A' Design Award

Broken Top Brewing Co Craft Beer Obal na nápoje je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Broken Top Brewing Co Craft Beer Obal na nápoje sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Broken Top Brewing Co Craft Beer Obal na nápoje zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable