The Language of Emotion and Time Obal na tortu by Jiaxin Lv

The Language of Emotion and Time Obal na tortu by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2023

The Language of Emotion and Time Obal na tortu

by Jiaxin Lv

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Obal na tortu

Jazyk emócií a času je dizajn obalu na tortu, ktorý využíva čerstvé kvety ako vizuálny znak čerstvosti. K vrchnej časti obalu je pripevnená priehľadná kvetinová škatuľka, ktorú je možné vytiahnuť, otvoriť a odpojiť na opätovné použitie. Podľa toho, ako kvety kvitnú a vädnú, môžu používatelia posúdiť, či je torta stále čerstvá. Vonkajší obal je vyrobený z recyklovateľného tvrdého kartónu, zatiaľ čo kvetinová škatuľka je vyrobená z rozložiteľného priehľadného materiálu, čo znižuje spotrebu plastov. Rozmery obalu sú 15 x 15 x 15 centimetrov. Čerstvé kvety nahrádzajú stuhy a dodávajú hlbší význam, keď je torta darovaná ako darček.

The Recognition

About the Bronzová cena A' Design Award

The Language of Emotion and Time Obal na tortu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od The Language of Emotion and Time Obal na tortu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. The Language of Emotion and Time Obal na tortu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.