Meer Balenie Instantnej Kávy by Masoud Najafi Amirkiasar

Meer Balenie Instantnej Kávy by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2023

Meer Balenie Instantnej Kávy

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner
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Colors

The Design

About Meer Balenie Instantnej Kávy

Dizajn obalu nového produktu nie je len o umení dizajnu, ale aj o umení porozumieť zákazníkom' mysle a vyčnievanie na pultoch oproti konkurentom. Majúc na pamäti tieto nuansy, obalový dizajn Meer vzal konečnú štruktúru produktu do ilustrácie, aby stimuloval a zapojil všetky zmysly milovníkov kávy. Taktiež rozloženie a netradičná veľkosť písma zohrávajú významnú úlohu pri prilákaní spotrebiteľov k produktu. Tento dizajn je vytvorený s nádejou na vážnu zmenu na polici nápojov v obchodoch.

The Recognition

About the Bronzová cena A' Design Award

Meer Balenie Instantnej Kávy je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Meer Balenie Instantnej Kávy sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Meer Balenie Instantnej Kávy skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020