Prakrishi Obal na med by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2023

Prakrishi Obal na med

by Vishal Vora

Client: Prakrishi

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #141936

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Colors

The Design

About Prakrishi Obal na med

Prakrishi je obalový dizajn pre rad šiestich ochutených medov. Rad rozširuje existujúcu značku a zachováva jej minimalistický štýl a veľkorysý biely priestor. Hlavným vizuálnym prvkom je štylizovaný motív vychádzajúci z včelích krídel. Tento motív dodáva radu medov osobitú identitu a pomáha nakupujúcim rozlíšiť šesť príchutí na regáli. Každý med je plnený do sklenenej fľaše s výškou 180 milimetrov a šírkou 100 milimetrov. Etiketa fľaše a kryt viečka sú vytlačené na prírodnom bielom štruktúrovanom papieri.

The Recognition

About the Strieborná cena A' Design Award

Prakrishi Obal na med je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Prakrishi Obal na med sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Prakrishi Obal na med je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)