Gui Jiu Shi Jia Primárna funkcia: Obal na alkoholický nápoj by Yunlin Dai and Weiliang Tao

Gui Jiu Shi Jia Primárna funkcia: Obal na alkoholický nápoj by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2023

Gui Jiu Shi Jia Primárna funkcia: Obal na alkoholický nápoj

by Yunlin Dai and Weiliang Tao

Client: Jiangsu Yanghe Distillery Co., Ltd

Železná cena A' Design Award Winner in Obaly Category

14,455

Verified Award Winner

Verify Award Status for #142245

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gui Jiu Shi Jia Primárna funkcia: Obal na alkoholický nápoj

Text knihy: Gui Jiu Shi Jia je dizajn obalu pre čínsky destilát bajiu. Fľaša má vpredu štvorcový tvar, zatiaľ čo pohľad zhora spája štvorcové a okrúhle formy. Tvar odkazuje na kultúrnu myšlienku spájajúcu pevné zásady s flexibilným myslením. Etiketa nesie batikovaný vzor vítajúceho vtáka z Kuej-čou, tradičný symbol pohostinnosti. Povrchová úprava fľaše zahŕňa striekanie, vypaľovanie a kefovanie, pričom návlek na hrdle je pokrytý kožou. Škatuľa využíva špeciálny papier, vláknitú dosku, striebornú fóliu a kovové označenie. Systém so štyrmi kódmi zabezpečuje ochranu proti falšovaniu.

The Recognition

About the Železná cena A' Design Award

Gui Jiu Shi Jia Primárna funkcia: Obal na alkoholický nápoj je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Gui Jiu Shi Jia Primárna funkcia: Obal na alkoholický nápoj sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Gui Jiu Shi Jia Primárna funkcia: Obal na alkoholický nápoj zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensions & Packaging: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Design Challenge: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Research: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Project Duration: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Operation Flow: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Team Members: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu