Jundao Guiniang Obal na Baijiu od Liang Chen

Dizajn Jundao Guiniang Obal na Baijiu od dizajnéra Liang Chen je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2023

Jundao Guiniang Obal na Baijiu

od Liang Chen

Klient: Shanghai Guijiu Group Co., Limited.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Jundao Guiniang Obal na Baijiu

Jundao Guiniang je dizajn obalu pre prémiový čínsky destilát Baijiu. Šesťhranná biela keramická fľaša je zdobená tradičnou čínskou tušovou maľbou, nanesenou technikou smaltového vypaľovania. Jemná svätožiara maľby evokuje hory a rieky a odkazuje na prírodné prostredie oblasti výroby. Technika zlatorazby v jemných vrstvách vykresľuje terén regiónu pôvodu. Zlatý uzáver má tvar osobnej pečate a možno si ho ponechať ako ozdobu. Dizajn vyjadruje čínsku kultúru, úctu k prírode a hodnotu tradície.

Ocenenie

O ocenení Strieborná cena A' Design Award

Jundao Guiniang Obal na Baijiu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Jundao Guiniang Obal na Baijiu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Jundao Guiniang Obal na Baijiu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Rozmery a balenie: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Štítky: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Výrobná technológia: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Dizajnérska výzva: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Výskum: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inšpirácia: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Trvanie projektu: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Pracovný postup: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Členovia tímu: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Zdroje obrázkov: Creative Director：Chen Liang