Mushroom Coffee Balenie Potravín od Yuxi Liu

Dizajn Mushroom Coffee Balenie Potravín od dizajnéra Yuxi Liu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2023

Mushroom Coffee Balenie Potravín

od Yuxi Liu

Klient: Usee

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Overený víťaz ocenenia

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Farby

Dizajn

O dizajne Mushroom Coffee Balenie Potravín

Station Market je značka hubovej kávy. Zákazník si vyberá Station Market, pretože môže získať živiny a poznatky o hubovej káve s fantastickou chuťou. Na rozdiel od bežnej kávy, ktorá môže prispieť k úzkosti a nespavosti, pridanie húb má viac zdravotných výhod. Balenie na trhu stanice je navrhnuté s abstraktnými mramorovými textúrovanými vzormi a farbami extrahovanými z kávy. Existujú štyri príchute, Chaga, Reishi, Cordyceps a Morčací chvost. Rôzne huby majú rôznu výživu, aby vyhoveli zákazníkom' potreby.

Ocenenie

O ocenení Železná cena A' Design Award

Mushroom Coffee Balenie Potravín je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Mushroom Coffee Balenie Potravín sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Mushroom Coffee Balenie Potravín zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Rozmery a balenie: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Štítky: Packaging, Food, Natural, Healthy
Výrobná technológia: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Dizajnérska výzva: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Výskum: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inšpirácia: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Trvanie projektu: Jan 2021- May 2021
New Yorl, USA
Pracovný postup: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Členovia tímu: Yuxi Liu