Qingjiu Obal na víno by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Obal na víno by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2023

Qingjiu Obal na víno

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

Strieborná cena A' Design Award Winner in Obaly Category

27,808

Verified Award Winner

Verify Award Status for #144519

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qingjiu Obal na víno

Qingjiu je obalový dizajn vytvorený pre víno určené pre ženy. Fľaša je vyrobená zo skla a vonkajšia krabica je zušľachtená razbou fóliou. Tvar fľaše je inšpirovaný ženskou postavou a vyjadruje vznešený a elegantný charakter, ktorý čerpá z východnej a západnej kultúry. Dynamická textúra na hornej časti fľaše kontrastuje s hladkou spodnou časťou. Štruktúra krabice je rozdelená zakrivenými líniami, ktoré pripomínajú telo. Krabica má výšku 300 mm, dĺžku 120 mm a šírku 115 mm. Obal sa otvára spredu a uzáver sa odskrutkuje.

The Recognition

About the Strieborná cena A' Design Award

Qingjiu Obal na víno je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Qingjiu Obal na víno sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Qingjiu Obal na víno je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging: The box is 300mm high, 120mm long and 115mm wide.
Tags: Women, whisky, bionic, elegant, packaging
Production Technology: The bottle is made of glass and the packaging is foil stamped.
Design Challenge: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration: The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members: Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng