Hainan Beer Obal na pivo by China Resources Snow Breweries Ltd.

Hainan Beer Obal na pivo by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2023

Hainan Beer Obal na pivo

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Strieborná cena A' Design Award Winner in Obaly Category

31,595

Verified Award Winner

Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Obal na pivo

Hainan Beer je dizajn obalu na pivo inšpirovaný krajinou a kultúrou ostrova Hainan. Sklenená fľaša nesie reliéfne vzory čerpajúce z morských vĺn, plachetníc, majákov, kokosových paliem a morských vtákov a jej štíhly tvar umožňuje uchopenie jednou rukou. Hliníková plechovka je potlačená termochromatickým atramentom, takže pri poklese teploty počas chladenia sa postupne objavuje vzor poštovej pečiatky. Vonkajšia krabica je vyrobená z kraftového papiera a má tvar kufra. Obal spája pivo s miestnou scenériou a uvoľneným miestnym životným štýlom.

The Recognition

About the Strieborná cena A' Design Award

Hainan Beer Obal na pivo je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Hainan Beer Obal na pivo sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Hainan Beer Obal na pivo je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao