Tsingtao 9 Degrees Obal Na Pivo od Jin Zhang

Dizajn Tsingtao 9 Degrees Obal Na Pivo od dizajnéra Jin Zhang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2023

Tsingtao 9 Degrees Obal Na Pivo

od Jin Zhang

Klient: Tsingtao Beer

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Tsingtao 9 Degrees Obal Na Pivo

Tsingtao Beer je jednou z najznámejších značiek piva v Číne. Na základe zvýraznenia značky musí strana značky ukázať miestne charakteristiky každej provincie. Dizajnér používa najreprezentatívnejšiu vežu Hubei "Yellow Crane Tower" ukázať miestne charakteristiky. Okrem toho Xiangyun, Crane a prekážka "Phoenix Feather" (Hubei má veľmi rád Phoenix) urobte celý obraz flexibilnejším; Zároveň zvýraznite „9 stupňov“, najväčší predajný bod produktu, aby ste účinne podporili predaj.

Ocenenie

O ocenení Bronzová cena A' Design Award

Tsingtao 9 Degrees Obal Na Pivo je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Tsingtao 9 Degrees Obal Na Pivo sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Tsingtao 9 Degrees Obal Na Pivo skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Rozmery a balenie: Width 65mm x Depth 65mm x Height 265mm
Štítky: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Výrobná technológia: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Dizajnérska výzva: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Výskum: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inšpirácia: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Trvanie projektu: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Pracovný postup: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patenty: Intellectual property/patents/copyrights owned by Tsingtao Brewery