Nverhong Guihualinzang Obal Na Alkoholický Nápoj by Wen Liu

Nverhong Guihualinzang Obal Na Alkoholický Nápoj by Wen Liu is a highly esteemed winner of the very prestigious 2023 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2023

Nverhong Guihualinzang Obal Na Alkoholický Nápoj

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Obal Na Alkoholický Nápoj

Shaoxing Nverhong Winery Co., Ltd. má dlhú históriu. Spoločnosť bola založená v roku 1919 a je zástupcom Huangjiu. Nachádza sa v Shangyu Dongguan, Shaoxing City, provincia Zhejiang. Je to jeden z hlavných podnikov priemyslu Huangjiu v Číne a podpredsednícka jednotka pobočky Čínskej asociácie alkoholového priemyslu. Nuerhong Huangjiu sa varí z najjemnejšej bielej lepkavej ryže s jasnou a priehľadnou farbou, jemnou, ale sýtou chuť a výrazná a dlhotrvajúca vôňa.

The Recognition

About the Strieborná cena A' Design Award

Nverhong Guihualinzang Obal Na Alkoholický Nápoj je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Nverhong Guihualinzang Obal Na Alkoholický Nápoj sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Nverhong Guihualinzang Obal Na Alkoholický Nápoj je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang