Platinová Obaly · 2023
Liang Bai Kai Obal na pitnú vodu
by Tiger Pan
- Platinová cena A' Design Award 2023 in Obaly
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Obal na pitnú vodu
Liang Bai Kai je sklenená fľaša navrhnutá pre prevarenú a vychladenú pitnú vodu. Názov odkazuje na prevarenú vodu, ktorá vychladla – nápoj dlhodobo rozšírený v Číne. Fľaša nenesie žiadnu etiketu. Namiesto toho je na sklo technológiou termotransferovej tlače nanesené umelecké dielo, novo namaľované podľa maľby z dynastie Song Scéna pri rieke počas sviatku Čching-ming. Obraz je rozdelený na dvanásť fliaš, ktoré predstavujú dvanásť tradičných hodín. Sklenený povrch dodáva lesk a textúru. Každá fľaša má výšku 313 milimetrov a priemer 76,5 milimetra.
About the Platinová cena A' Design Award
Liang Bai Kai Obal na pitnú vodu je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Liang Bai Kai Obal na pitnú vodu vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Liang Bai Kai Obal na pitnú vodu je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
