Momenten Obal na nápoje by E2W Studio is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2023

Momenten Obal na nápoje

by E2W Studio

Client: E2W Studio

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Obal na nápoje

Momenten je dizajn obalu pre neperlivé... počkať, pre šumivé víno bez cukru predávané v štíhlych plechovkách. Názov značky odkazuje na správny okamih na pitie, nie príliš skoro a nie príliš neskoro. Vizuálna identita je vystavaná okolo postavičiek nazývaných bublinkové príšerky, inšpirovaných malou tvárou vytvorenou z interpunkčných znamienok. Tvar každej príšerky odráža danú príchuť, pričom okrúhlejšie formy predstavujú jemnejšie chute a ostrejšie formy výraznejšie chute, čo pomáha zákazníkom nájsť si obľúbenú príchuť. Difúzna línia s názvom KAI rozvíja rovnaký uvoľnený a hravý prístup. Dizajn bol dokončený v roku 2021.

The Recognition

About the Bronzová cena A' Design Award

Momenten Obal na nápoje je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Momenten Obal na nápoje sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Momenten Obal na nápoje skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A