Movie Boxed Reklamná kampaň od Shaoyang Chen

Dizajn Movie Boxed Reklamná kampaň od dizajnéra Shaoyang Chen je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Reklama.

BronzováReklama· 2023

Movie Boxed Reklamná kampaň

od Shaoyang Chen

Klient: AyDaDa

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Reklama

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Dizajn

O dizajne Movie Boxed Reklamná kampaň

Movie Boxed je reklamná kampaň vytvorená pri príležitosti premiéry filmu Boxed. Kampaň nesie metaforu škatule naprieč všetkými aplikáciami. Úvodná sekvencia, záverečné titulky, plagát, lístok, akreditácia pre tlač, náramok a pohyblivý plagát na autobusovej zastávke sledujú jednu myšlienku. Typografia je usporiadaná do pevných tvarov škatúľ, vrátane interpunkčných znamienok. Zúžené a výrazné historické písmo ladí s vintage farbami filmu. Náramky pripomínajúce putá dostávajú diváci pri vstupe do premietacej sály.

Ocenenie

O ocenení Bronzová cena A' Design Award

Movie Boxed Reklamná kampaň je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Movie Boxed Reklamná kampaň sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Movie Boxed Reklamná kampaň skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Rozmery a balenie: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Štítky: Branding, Campaign, Graphic Design
Výrobná technológia: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Dizajnérska výzva: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Výskum: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inšpirácia: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Trvanie projektu: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Pracovný postup: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patenty: Copyrights belong to Alam Virk and Shaoyang Chen
Zdroje obrázkov: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber