Haokan City Video kampaň na tvorbu obsahu od Baidu Online Network Technology Beijing

Dizajn Haokan City Video kampaň na tvorbu obsahu od dizajnéra Baidu Online Network Technology Beijing je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Reklama.

BronzováReklama· 2023

Haokan City Video kampaň na tvorbu obsahu

od Baidu Online Network Technology Beijing

Klient: Baidu Online Network Technology. Beijing

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Reklama

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Dizajn

O dizajne Haokan City Video kampaň na tvorbu obsahu

Haokan City je video kampaň na tvorbu obsahu, ktorá propaguje mestské značky online aj offline. Kampaň spája miestnu kultúru, cestovný ruch, módu a nové technológie s cieľom vytvoriť pre každé mesto vlastnú prispôsobenú ikonu. Tradičná architektúra, kroje a remeselné detaily, vrátane čínskych uzlových gombíkov, lemovania, tkania a výšivky, sú zobrazené prostredníctvom 3D simulácie a dynamických vizuálov. Postava menom Dongfang Chen sprevádza mladých tvorcov. Krátke videá a offline podujatia pozývajú ľudí, aby zaznamenávali a zdieľali kultúru každého mesta.

Ocenenie

O ocenení Bronzová cena A' Design Award

Haokan City Video kampaň na tvorbu obsahu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Haokan City Video kampaň na tvorbu obsahu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Haokan City Video kampaň na tvorbu obsahu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Štítky: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Výrobná technológia: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Dizajnérska výzva: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Výskum: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inšpirácia: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Trvanie projektu: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Pracovný postup: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.