Absolut Lab Interiérový dizajn pop-up predajne od Moneys Studio

Dizajn Absolut Lab Interiérový dizajn pop-up predajne od dizajnéra Moneys Studio je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Interiér.

BronzováInteriér· 2023

Absolut Lab Interiérový dizajn pop-up predajne

od Moneys Studio

Klient: Moneys Studio

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Absolut Lab Interiérový dizajn pop-up predajne

Absolut Lab je pop-up predajňa a výstavný priestor v Šanghaji v Číne. Interiér bol vytvorený z modulárnych komponentov, ktoré umožňujú priestor rozobrať, recyklovať a opätovne použiť. Inšpiráciou pre dizajn bola Möbiova páska. Vstup tvorí zakrivená chodba z polykarbonátových dosiek a zrkadlových materiálov, ktorá vytvára plynulú trasu pohybu. Zrkadlový strop zmierňuje pocit stiesnenosti. Hlavnými materiálmi sú recyklovateľný kraftový papier, nehrdzavejúca oceľ a polykarbonátové dosky. Všetky moduly boli prefabrikované a stavba na mieste bola dokončená za 60 hodín.

Ocenenie

O ocenení Bronzová cena A' Design Award

Absolut Lab Interiérový dizajn pop-up predajne je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Absolut Lab Interiérový dizajn pop-up predajne sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Absolut Lab Interiérový dizajn pop-up predajne skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Rozmery a balenie: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Štítky: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Výrobná technológia: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Dizajnérska výzva: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Výskum: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inšpirácia: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Trvanie projektu: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Pracovný postup: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Členovia tímu: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Zdroje obrázkov: YKS