Ludwig Lives Výstava od Jorg Stauvermann

Dizajn Ludwig Lives Výstava od dizajnéra Jorg Stauvermann je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Železná cena A' Design Award v súťažnej kategórii Interiér.

ŽeleznáInteriér· 2023

Ludwig Lives Výstava

od Jorg Stauvermann

Klient: Jörg Stauvermann Freier Kreativdirektor

Víťaz ocenenia Železná cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Ludwig Lives Výstava

Ludwig van Beethoven žije? Určite! Výstava Ludwig žije! Beethoven v pop kultúre pri príležitosti 250. výročia narodenia skladateľa ukazuje, kde Beethoven zanecháva svoju stopu aj dnes. Alebo ju zanechal? Či už v hollywoodskych filmoch, v kabarete alebo v každodennom živote. Ludwig van Beethoven bol poslaný do vesmíru, aby vysvetlil svet iným formám života. Jeho hudba sa hrá počas zberu odpadu na Taiwane. Komici všetkých druhov využívali jeho klišé. A bol prvým hudobníkom, ktorý usporiadal charitatívny koncert. Táto výstava ukazuje toto a ešte oveľa viac: Ludwig žije.

Ocenenie

O ocenení Železná cena A' Design Award

Ludwig Lives Výstava je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Ludwig Lives Výstava sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Ludwig Lives Výstava zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.
Rozmery a balenie: I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance.
Štítky: Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum
Výrobná technológia: The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.
Dizajnérska výzva: Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.
Výskum: Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.
Inšpirácia: After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.
Trvanie projektu: 25 April 2021 - 03 October 2021
rock'n'popmuseum, Gronau/Germany
Pracovný postup: The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present.

Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way.
Zdroje obrázkov: Main illustrations: Tobi Dahmen
Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann
All photos: Thorsten Schmidtkord