Ajinomoto Cec Zákaznícke centrum od Stoked Associates

Dizajn Ajinomoto Cec Zákaznícke centrum od dizajnéra Stoked Associates je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Interiér.

BronzováInteriér· 2023

Ajinomoto Cec Zákaznícke centrum

od Stoked Associates

Klient: Ajinomoto Malaysia Berhad

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Ajinomoto Cec Zákaznícke centrum

Ajinomoto CEC je zákaznícke centrum vybudované v novej továrni v Bandar Enstek Halal Hub, Negeri Sembilan, Malajzia. Interiér sa otvára veľkou LED video stenou, ktorá víta zamestnancov a návštevníkov ešte predtým, než vstúpia do Infosea. Následne tunel vedie návštevníkov históriou spoločnosti, jej firemnými službami a produktmi. Návštevu podporuje projekčné mapovanie a zvukový systém, pričom kuchynské štúdio hostí interaktívne sedenia zamerané na chuť. Čisté lineárne línie pripomínajú pohyb cukrovej trstiny vo vetre.

Ocenenie

O ocenení Bronzová cena A' Design Award

Ajinomoto Cec Zákaznícke centrum je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Ajinomoto Cec Zákaznícke centrum sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Ajinomoto Cec Zákaznícke centrum skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Rozmery a balenie: Width 16880mm x Depth 9500mm x Height 3200mm
Štítky: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Výrobná technológia: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Dizajnérska výzva: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Výskum: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Inšpirácia: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Trvanie projektu: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Pracovný postup: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Členovia tímu: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Zdroje obrázkov: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022