Shochu X Obalový Dizajn by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Zlatá cena A' Design Award in Dizajn obalov Competition Category.
ZlatáObaly· 2023
Shochu X Obalový Dizajn
Client: Shochu X
Zlatá cena A' Design Award Winner in Obaly Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Obalový Dizajn
Navrhnuté pre rebranding spoločnosti Shochu X, ktorá vytvára novú hodnotu z modernej perspektívy pre shochu, tradičnú liehovinu vyrábanú v regióne Kyushu v Japonsku. Zameriava sa na to, že táto značka neponúka len hodnotu alkoholických nápojov, ale oceňuje aj vzťah ku kultúre a životnému štýlu. Použil západné liehoviny ako tvar fľaše a etiketu, ale pridal grafický dizajn so vzorom v japonskom štýle a minimalistickú estetiku na vyjadrenie kultúrnej fúzie medzi Západom a Východom a globálnymi občanmi' šťastie, že som sociálne spojený prostredníctvom tohto šóču.
The Recognition
About the Zlatá cena A' Design Award
Shochu X Obalový Dizajn je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Shochu X Obalový Dizajn sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Shochu X Obalový Dizajn vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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