Chilled Milk Kartón od Kazuo Fukushima and Haruka Takeuchi

Dizajn Chilled Milk Kartón od dizajnéra Kazuo Fukushima and Haruka Takeuchi je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2023

Chilled Milk Kartón

od Kazuo Fukushima and Haruka Takeuchi

Klient: Meiji China Investment Co.,Ltd.

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Chilled Milk Kartón

Chutné čerstvé mlieko môžu poskytnúť len kravy chované v dobrom prostredí. A kravy majú voľný prístup k zmiešaným kŕmnym dávkam, ktoré obsahujú dobre vyvážené živiny. Inšpiráciou sú vysoko kvalitné kravy tohto produktu. Vysoká kvalita je vyjadrená zlatou farebnou tlačou a ručne kreslené ilustrácie vyjadrujú chuť prírody. Okrem toho tráva v tlame kravy vyjadruje dobré prostredie na chov. Značka zlatej kravy je symbolom tohto produktu. A je vhodný pre čínsky trh.

Ocenenie

O ocenení Železná cena A' Design Award

Chilled Milk Kartón je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Chilled Milk Kartón sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Chilled Milk Kartón zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Rozmery a balenie: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Štítky: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Výrobná technológia: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Dizajnérska výzva: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Výskum: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inšpirácia: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Trvanie projektu: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Pracovný postup: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenty: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Členovia tímu: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Zdroje obrázkov: Photographer: Zhu Jie