Red Gladiolus Darčeková krabica na orechy od Guangzhou Miguo Food Co.,Ltd

Dizajn Red Gladiolus Darčeková krabica na orechy od dizajnéra Guangzhou Miguo Food Co.,Ltd je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2023

Red Gladiolus Darčeková krabica na orechy

od Guangzhou Miguo Food Co.,Ltd

Klient: Guangzhou Miguo FoodCo.,Ltd

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Red Gladiolus Darčeková krabica na orechy

Red Gladiolus je darčeková krabica navrhnutá pre balené orechy. Krabica má vzpriamený trojuholníkový tvar inšpirovaný šiškou borovice, čím vytvára vizuálne prepojenie s logom značky a s konceptom značky rásť silno a rovno. Farebnú škálu tvorí červená a ružové zlato, aplikované na papier s textúrou pripomínajúcou zamat, pričom detaily v ružovom zlate sú pridané horúcou razbou. Na každej strane je umiestnená spona z jahňacej kože, ktorá slúži na otvorenie krabice. Vo vnútri sú orechy v nádobách prezentované spolu s luskáčikom na orechy a návodom. Krabica má rozmery 410 x 410 x 150 milimetrov.

Ocenenie

O ocenení Strieborná cena A' Design Award

Red Gladiolus Darčeková krabica na orechy je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Red Gladiolus Darčeková krabica na orechy sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Red Gladiolus Darčeková krabica na orechy je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Rozmery a balenie: 410*410*150mm
Štítky: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Výrobná technológia: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Dizajnérska výzva: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Výskum: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inšpirácia: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Trvanie projektu: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Pracovný postup: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.