Gatorade Fuel Rover Vozík na skladovanie fliaš by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Bronzová cena A' Design Award in Reklama Competition Category.
BronzováReklama· 2023
Gatorade Fuel Rover Vozík na skladovanie fliaš
by PepsiCo Design and Innovation
Bronzová cena A' Design Award Winner in Reklama Category
Verified Award Winner
Verify Award Status for #150636The Design
About Gatorade Fuel Rover Vozík na skladovanie fliaš
Gatorade Fuel Rover je mobilný systém na skladovanie fliaš určený pre personál športových tímov. Fuel Rover uchováva a prepravuje veľké množstvo fliaš hráčov po celom ihrisku. Úložný kôš v základni pojme ďalší stojan na fľaše, ľad, potreby alebo zozbieraný odpad. Užitkový panel na zadnej strane obsahuje tri úložné tašky, ktoré sú pripevnené pásmi a slúžia na uloženie tréningových alebo diétnych potrieb. Tento dizajn oslobodzuje personál od nutnosti nosiť predmety pri sebe a umožňuje jednoduchší pohyb pozdĺž postrannej čiary. Fuel Rover predstavuje inovovanú verziu staršieho dizajnu na skladovanie fliaš.
The Recognition
About the Bronzová cena A' Design Award
Gatorade Fuel Rover Vozík na skladovanie fliaš je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Gatorade Fuel Rover Vozík na skladovanie fliaš sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Gatorade Fuel Rover Vozík na skladovanie fliaš skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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