Galaxy Trail X Obalový dizajn potravín pre Festival stredu jesene by Hu Jijun

Galaxy Trail X Obalový dizajn potravín pre Festival stredu jesene by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Zlatá cena A' Design Award in Dizajn obalov Competition Category.

ZlatáObaly· 2023

Galaxy Trail X Obalový dizajn potravín pre Festival stredu jesene

by Hu Jijun

Zlatá cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #150683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Obalový dizajn potravín pre Festival stredu jesene

Galaxy Trail X je obalový dizajn potravín pre Festival stredu jesene vyvinutý v spolupráci s planetáriom. Vonkajší obal tvorí strieborná kovová škatuľa v tvare trojuholníka, formy zvolenej pre jej spojenie s vesmírom a komunikáciou. Na rozdiel od štandardných plochých plechových škatúľ je vrchná časť obalu zvýšená o jeden centimeter, čím vyjadruje túžbu preraziť rovinu a siahnuť ku hviezdam. Vnútorná výplň nahrádza plastovú penu kartónovou konštrukciou upevnenou pomocou zapadajúcich úchytiek bez použitia lepidla. Škatuľa má rozmery 361 krát 312 krát 75 milimetrov.

The Recognition

About the Zlatá cena A' Design Award

Galaxy Trail X Obalový dizajn potravín pre Festival stredu jesene je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Galaxy Trail X Obalový dizajn potravín pre Festival stredu jesene sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Galaxy Trail X Obalový dizajn potravín pre Festival stredu jesene vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /