Mono Pizza Identita značky od Irina Kolosovska

Dizajn Mono Pizza Identita značky od dizajnéra Irina Kolosovska je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2023

Mono Pizza Identita značky

od Irina Kolosovska

Klient: Irina Kolosovska

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne Mono Pizza Identita značky

Mono Pizza je vizuálna identita značky vytvorená pre pizzeriu v Spojenom kráľovstve. Názov spája slová Mona Lisa a pizza, čím prepája výtvarné umenie a gastronómiu. Logo spája tvár Mony Lisy s okrúhlym tvarom pizze. Značka je nakreslená monolinkovou technikou s pravidelnými grafickými tvarmi, takže pokojný pohľad je naznačený bez jemných detailov. Použité sú iba tri farby a kontrast medzi nimi dotvára jasnú a minimalistickú kompozíciu. Identita je aplikovaná na obal pizze s rozmermi 320 x 320 x 40 milimetrov, potlačený Pantone farbami.

Ocenenie

O ocenení Bronzová cena A' Design Award

Mono Pizza Identita značky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Mono Pizza Identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Mono Pizza Identita značky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Rozmery a balenie: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Štítky: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Výrobná technológia: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Dizajnérska výzva: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Výskum: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inšpirácia: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Trvanie projektu: The project started in April 2022 and work on the branding continues to this day.
Pracovný postup: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Zdroje obrázkov: Irina Kolosovska