Sogno Jewelry Design Systém značkovej identity od Named Co. Creative Agency

Dizajn Sogno Jewelry Design Systém značkovej identity od dizajnéra Named Co. Creative Agency je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Reklama.

BronzováReklama· 2023

Sogno Jewelry Design Systém značkovej identity

od Named Co. Creative Agency

Klient: Sogno

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Reklama

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Farby

Dizajn

O dizajne Sogno Jewelry Design Systém značkovej identity

Sogno Jewelry Design je systém značkovej identity vytvorený pre šperkársku značku. Logo vychádza z rastlinných tvarov, s krivkou pripomínajúcou stonku a detailmi prevzatými z listov, doplnenými do patkového písma. Hlavným motívom je figovník. Kľúčovým prvkom je kruh, ktorý odkazuje na prsteň a na spojenie medzi dvoma ľuďmi. Identita je aplikovaná na ilustrácie, farby, orientačné značenie, nákupné tašky, interiér predajne a objednávkové formuláre. Kruhové puzdro na prsteň sa otvára ako rozkvitajúci kvet, pričom bolo otestovaných päťdesiat prototypov.

Ocenenie

O ocenení Bronzová cena A' Design Award

Sogno Jewelry Design Systém značkovej identity je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Sogno Jewelry Design Systém značkovej identity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Sogno Jewelry Design Systém značkovej identity skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Štítky: Jewelry, Brand, Package, Identity, Symbol
Dizajnérska výzva: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Výskum: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inšpirácia: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Trvanie projektu: The project started in October 2020 in Seoul, and finished in March 2021.
Pracovný postup: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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