Dizajn Geneo Dizajn showroomu od dizajnéra Belina Zhang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Interiér.

BronzováInteriér· 2023

Geneo Dizajn showroomu

od Belina Zhang

Klient: Shanghai Brander Brand Design., Ltd

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Geneo Dizajn showroomu

Geneo je showroom navrhnutý pre značku starostlivosti o pleť, ktorá spája technológie s prírodnými ingredienciami. Priestor s rozlohou 280 metrov štvorcových využíva ako hlavné témy vodu, rastliny a kyslík. Vstupný priestor zahŕňa svetelnú inštaláciu s tečúcou vodou, bublinovú stenu, portrétovú stenu a 5D kino. Bublinovú stenu je možné otáčať a svetlo následne odhaľuje rôzne rastliny vo vnútri. Vo video zóne sa stropné osvetlenie a systém vôní menia v závislosti od obsahu filmu. Pseudo cement a terazzo dodávajú priestoru prirodzený a prvotný vzhľad, pričom všetky rohy stien boli zaoblené a ručne vyleštené.

Ocenenie

O ocenení Bronzová cena A' Design Award

Geneo Dizajn showroomu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Geneo Dizajn showroomu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Geneo Dizajn showroomu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Rozmery a balenie: Showroom covering 280m²
Štítky: beauty, tech, nature, interior, branding
Výrobná technológia: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Dizajnérska výzva: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Výskum: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inšpirácia: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Trvanie projektu: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Pracovný postup: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.