Lucky Forever Tea Primárna funkcia: Obal na čaj by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Primárna funkcia: Obal na čaj by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2024

Lucky Forever Tea Primárna funkcia: Obal na čaj

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Primárna funkcia: Obal na čaj

Text knihy: Lucky Forever Tea je dizajn papierového obalu pre čaj Pu-erh. Škatuľka obsahuje päť okrúhlych čajových vrecúšok, jedno na každý deň pracovného týždňa. Sieťkovaný priehradok vo vnútri umožňuje prípravu čaju na cestách, v kancelárii alebo počas cestovania. Vysúvacia papierová škatuľka je potlačená a zdobená razbou fóliou. Ilustrácie v modernom štýle zobrazujú tradičné symboly šťastia, ako sú žeriavy, tekvice, pivonky, straky, kapry koi, lampióny a zliatky zlata. Sviatočný dizajn nesie priania lepšej budúcnosti. Cieľom je urobiť čaj Pu-erh jednoduchým a atraktívnym pre mladých spotrebiteľov.

The Recognition

About the Bronzová cena A' Design Award

Lucky Forever Tea Primárna funkcia: Obal na čaj je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Lucky Forever Tea Primárna funkcia: Obal na čaj sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Lucky Forever Tea Primárna funkcia: Obal na čaj skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli