The Wine Bag Balenie by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2024

The Wine Bag Balenie

by Antonia Skaraki

Client: The Wine Bag

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #152156

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Colors

The Design

About The Wine Bag Balenie

Vytvorené exkluzívne pre Lidl ako vianočná limitovaná edícia, AS navrhlo balenie pre 1,5-litrové polosuché víno v krabici pre klienta The Wine Barrel. Obal bol navrhnutý tak, aby pripomínal kabelku, s doplnením zlatých prvkov na vyvolanie sviatočnej atmosféry a vytvorenie pocitu luxusu. Zapracovanie koženkovej textúry pozdvihlo jeho vzhľad a dodalo mu realistický a luxusný dojem. Na dokončenie transformácie bol pripevnený červený remienok, ktorý dodal dizajnu kabelky autentickosť.

The Recognition

About the Bronzová cena A' Design Award

The Wine Bag Balenie je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od The Wine Bag Balenie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. The Wine Bag Balenie skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas