Shede Spirit Oriental Wisdom Obal na liehoviny od Songbai Wang, Yao Wu and Xuan’ang Pu

Dizajn Shede Spirit Oriental Wisdom Obal na liehoviny od dizajnéra Songbai Wang, Yao Wu and Xuan’ang Pu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2024

Shede Spirit Oriental Wisdom Obal na liehoviny

od Songbai Wang, Yao Wu and Xuan’ang Pu

Klient: Shede Spirits Co., Ltd

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

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Dizajn

O dizajne Shede Spirit Oriental Wisdom Obal na liehoviny

Shede Spirit Oriental Wisdom je darčeková krabica vytvorená pre čínsky liehovinový produkt. Dizajn spája značku s hrou Weiqi, doskovou hrou známou aj ako Go. Fľaše s liehovinou majú tvar čiernych a bielych kameňov Weiqi a zaoblené tvary sa pohodlne držia v ruke. Po otvorení krabice sa odhalí klasická partia Weiqi zobrazená v grafickej podobe. Súčasťou balenia sú misky na kamene Weiqi a hracia doska Weiqi, takže hru možno hrať počas vychutnávania liehoviny. Krabica je vyrobená z vlnitej lepenky z kraftového papiera, aby sa obmedzil odpad materiálu.

Ocenenie

O ocenení Strieborná cena A' Design Award

Shede Spirit Oriental Wisdom Obal na liehoviny je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Shede Spirit Oriental Wisdom Obal na liehoviny sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Shede Spirit Oriental Wisdom Obal na liehoviny je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Rozmery a balenie: 312mm*312mm*142mm
Štítky: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Výrobná technológia: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Dizajnérska výzva: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Výskum: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inšpirácia: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Trvanie projektu: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Pracovný postup: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Členovia tímu: Songbai Wang,
Yao Wu,
Xuan’ang Pu