Espresso Branding kávy od Andromachi Kakava

Dizajn Espresso Branding kávy od dizajnéra Andromachi Kakava je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2024

Espresso Branding kávy

od Andromachi Kakava

Klient: ABC Design Communication

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Espresso Branding kávy

Dizajn obalov kávy vyžaduje osobitný prístup vzhľadom na vysokú konkurenciu. Výskum založený na farebnom kódovaní espressa poskytol značke Sottos Family esteticky odlišný vzhľad obalu. Farebná paleta obalu tak definuje kávové zmesi a vedie vedomie spotrebiteľov k prepojeniu farby s príslušnou chuťou a arómou. Štúdia bola podrobne vypracovaná s prihliadnutím na vývoj regionálnych materiálov, ktoré zvýrazňujú značku espresso kávy Sottos Family.

Ocenenie

O ocenení Železná cena A' Design Award

Espresso Branding kávy je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Espresso Branding kávy sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Espresso Branding kávy zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Rozmery a balenie: Metallic Pouch: Width 155mm x Height 325mm
Štítky: espresso, sottos, coffee,
Výrobná technológia: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Dizajnérska výzva: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Výskum: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inšpirácia: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Trvanie projektu: The project started in November 2019 in Athens and finished in December 2022 in Athens
Pracovný postup: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Členovia tímu: Costas Lakis
Andromachi Kakava