Eidon Avec Balenie piva od Lin Zhang and Chengbin Jiang

Dizajn Eidon Avec Balenie piva od dizajnéra Lin Zhang and Chengbin Jiang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2024

Eidon Avec Balenie piva

od Lin Zhang and Chengbin Jiang

Klient: China Qingdao Eidon Avec Beer Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Eidon Avec Balenie piva

Eidon Avec je darčeková súprava vytvorená pre degustačnú sériu štyroch remeselných pív. Súprava obsahuje štyri hliníkové fľaše, každá s výškou 250 milimetrov, uložené vo vonkajšej krabici s rozmermi 420 milimetrov na dĺžku, 270 milimetrov na výšku a 130 milimetrov na hĺbku. Boli vytvorené štyri originálne ilustrácie, ručne nakreslené a digitálne spracované, po jednej pre každé pivo. Umelecké diela zdieľajú mytologický príbeh inšpirovaný európskymi legendami a umením varenia piva. Veľký formát fliaš poskytuje priestor pre výraznú a živú grafiku. Súprava je zároveň vhodná ako darček počas rôznych sviatkov a festivalov.

Ocenenie

O ocenení Bronzová cena A' Design Award

Eidon Avec Balenie piva je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Eidon Avec Balenie piva sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Eidon Avec Balenie piva skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Rozmery a balenie: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Štítky: Craft beer design，China design，illustration design
Výrobná technológia: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Dizajnérska výzva: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Výskum: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inšpirácia: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Trvanie projektu: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Členovia tímu: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng