Guyuelongshan Obal na čínske ryžové víno by Yuejun Chen

Guyuelongshan Obal na čínske ryžové víno by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2024

Guyuelongshan Obal na čínske ryžové víno

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Obal na čínske ryžové víno

Guyuelongshan je obalový dizajn pre čínske ryžové víno z provincie Če-ťiang v Číne. Víno sa vyrába tradičným postupom a má nízky obsah alkoholu, vďaka čomu je nápoj vhodný na každodennú konzumáciu mladšími spotrebiteľmi. Obal vychádza z estetiky čínskej krajinomaľby a tvar nádoby evokuje hory, vodu a západ slnka. Cieľom dizajnu je oživiť strohý vzhľad starších obalov ryžového vína a predstaviť orientálnu kultúru moderným spôsobom. Obal má šírku 340 mm, hĺbku 130 mm a výšku 150 mm.

The Recognition

About the Strieborná cena A' Design Award

Guyuelongshan Obal na čínske ryžové víno je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Guyuelongshan Obal na čínske ryžové víno sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Guyuelongshan Obal na čínske ryžové víno je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.