Chavannes Čajový obal by Yifu Pan is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2025

Chavannes Čajový obal

by Yifu Pan

Client: Chavannes

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #155257

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chavannes Čajový obal

Chavannes je čajový obal vytvorený ako spoločný projekt značky Chavannes Tea a Múzea Tun-chuang v Číne. Obal patrí do sedemdielnej série inšpirovanej starovekou Hodvábnou cestou a toto vydanie má za hlavnú vizuálnu tému mesto Tun-chuang v provincii Kan-su. Ilustrácie Lietajúcich apsár z tun-chuangských nástenných malieb sú skombinované s čajom Wuyi Rock Tea, čím sa znázorňuje stretnutie Hodvábnej cesty a čajovej kultúry. Darčeková krabička je vyrobená zo sivej lepenky a špeciálneho papiera s použitím horúcej razby, UV lakovania a reliéfnej tlače. Dve protiľahlé zásuvky obsahujú vždy tri malé škatuľky a v každej škatuľke sa nachádza jedno čajové vrecko.

The Recognition

About the Bronzová cena A' Design Award

Chavannes Čajový obal je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Chavannes Čajový obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Chavannes Čajový obal skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan