Moon and Chess Obal na mesačné koláčiky od Chen Di and Sun Sheng

Dizajn Moon and Chess Obal na mesačné koláčiky od dizajnéra Chen Di and Sun Sheng je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2024

Moon and Chess Obal na mesačné koláčiky

od Chen Di and Sun Sheng

Klient: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

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Dizajn

O dizajne Moon and Chess Obal na mesačné koláčiky

Mesiac a šach je darčeková krabička na mesačné koláčiky vytvorená pre Sviatok polovice jesene. Obal kombinuje motívy z čínskej maľby Prosperujúce Suzhou s kultúrou šachu. Hlavnou farbou je modrá, doplnená oranžovou, plynulými linkami a detailnými vzormi. Vonkajšia krabica sa rozkladá na stôl a vnútorná krabica sa umiestni navrch na servírovanie čaju. Po otočení dosky stola sa odhalí šachovnica, na ktorej možno rozostaviť figúrky na hru. Recyklovateľné materiály a vodoodolná úprava znižujú množstvo odpadu. Rozmery krabice sú 30 x 20 x 5 centimetrov.

Ocenenie

O ocenení Železná cena A' Design Award

Moon and Chess Obal na mesačné koláčiky je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Moon and Chess Obal na mesačné koláčiky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Moon and Chess Obal na mesačné koláčiky zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Rozmery a balenie: Length:30cm
Width:20cm
Height:5cm
Štítky: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Výrobná technológia: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Dizajnérska výzva: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Výskum: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inšpirácia: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Trvanie projektu: Time: 20230601-20230920
Address: Suzhou
Pracovný postup: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patenty: none
Členovia tímu: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Zdroje obrázkov: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.