T'aom Obal na ovocnú šťavu by Binggrae Design Team

T'aom Obal na ovocnú šťavu by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2024

T'aom Obal na ovocnú šťavu

by Binggrae Design Team

Client: Binggrae

Bronzová cena A' Design Award Winner in Obaly Category

13,349

Verified Award Winner

Verify Award Status for #158707

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About T'aom Obal na ovocnú šťavu

T'aom je dizajn obalu vytvorený pre značku chladenej ovocnej šťavy vyrobenej výlučne z prírodných surovín. Logo značky používa úvodzovky ako farebný akcent a obrázky čerstvého ovocia sa objavujú na všetkých produktoch, aby celý sortiment pôsobil jednotným dojmom. Obal je navrhnutý tak, aby znižoval množstvo odpadu. Hliníkové viečko nahrádza pásikový uzáver a ekologická etiketa sa po kontakte s vodou ľahko oddelí, čo spotrebiteľom uľahčuje recykláciu. Sortiment T'aom zahŕňa fľaše na šťavu, kartónové obaly na šťavu a nanuky s príchuťou ovocia.

The Recognition

About the Bronzová cena A' Design Award

T'aom Obal na ovocnú šťavu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od T'aom Obal na ovocnú šťavu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. T'aom Obal na ovocnú šťavu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae