Starka Wildside Dizajn fľaše a etikiet by Asta Kauspedaite

Starka Wildside Dizajn fľaše a etikiet by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2024

Starka Wildside Dizajn fľaše a etikiet

by Asta Kauspedaite

Client: MV Group

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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Colors

The Design

About Starka Wildside Dizajn fľaše a etikiet

Rodina Starka, ktorá je založená na hlboko zakorenených tradíciách, má nového člena - mladistvo odvážnu Starku Wildside. Chuťové charakteristiky kultivované počas vekov boli teraz doplnené o nečakanú príchuť divých ostružín. Aj keď zostávame v rámci tradičných nápojov, dizajn obalu tohto produktu sa snaží priniesť závan sviežosti aj do vizuálnej stránky. Postava bociana, ktorá sa stala symbolom rodiny Starka, sa tentoraz premenila na špeciálny mladistvý vzhľad.

The Recognition

About the Strieborná cena A' Design Award

Starka Wildside Dizajn fľaše a etikiet je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Starka Wildside Dizajn fľaše a etikiet sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Starka Wildside Dizajn fľaše a etikiet je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Research: Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration: Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Project Duration: Stumbro Starka Wildside was updated in 2023.
Operation Flow: With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Image Credits: Edgaras Marozas (http://www.krop.com/edgarasmarozas/)