Satine Fresh Milk Obal na mlieko by Pesign

Satine Fresh Milk Obal na mlieko by Pesign is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2024

Satine Fresh Milk Obal na mlieko

by Pesign

Client: Yili Group

Bronzová cena A' Design Award Winner in Obaly Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Obal na mlieko

Satine Fresh Milk je limitovaná edícia obalového dizajnu pre čerstvé mlieko. Nádoba má tvar mliečnej kanvice a je vyrobená z rozložiteľného PE plastu. Grafická podoba vychádza z hlavy draka obklopenej šťastnými oblakmi a kvetmi, ktoré predstavujú tradičné novoročné symboly. Vzor s jemnou perforáciou, inšpirovaný tradičným umením okenných výrezov, vytvára decentný dekoratívny efekt. Po vypití mlieka môže deti obal opätovne využiť ako vrecko šťastia na sladkosti, ako nočné svetlo alebo ako sviatočný lampión. Možnosti opätovného využitia znižujú množstvo odpadu a predlžujú životnosť sviatočného obalu.

The Recognition

About the Bronzová cena A' Design Award

Satine Fresh Milk Obal na mlieko je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Satine Fresh Milk Obal na mlieko sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Satine Fresh Milk Obal na mlieko skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua