Hangzhou Scenery Primárna funkcia: Obal na minerálnu vodu by Peng Guozhi

Hangzhou Scenery Primárna funkcia: Obal na minerálnu vodu by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2024

Hangzhou Scenery Primárna funkcia: Obal na minerálnu vodu

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Primárna funkcia: Obal na minerálnu vodu

Text knihy: Hangzhou Scenery je séria obalov na minerálnu vodu založená na sklenenej fľaši. Fľaša má šírku 60 mm, hĺbku 60 mm a výšku 210 mm a jej objem je 318 mililitrov. Štíhly tvar umožňuje pohodlné uchopenie. Namiesto plastu sa používa sklo, takže fľašu je možné opakovane použiť, čím sa znižuje množstvo odpadu. Etikety sú vyrobené technológiou tepelného prenosu tlače a pokrývajú veľkú plochu skla. Ilustrácie zobrazujú pamiatky mesta Hangzhou v Číne, medzi nimi Západné jazero, Veľký kanál a Národný mokraďový park Xixi.

The Recognition

About the Bronzová cena A' Design Award

Hangzhou Scenery Primárna funkcia: Obal na minerálnu vodu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Hangzhou Scenery Primárna funkcia: Obal na minerálnu vodu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Hangzhou Scenery Primárna funkcia: Obal na minerálnu vodu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi