Judinstrom Beer Obalový dizajn na pivo by Olha Takhtarova

Judinstrom Beer Obalový dizajn na pivo by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2024

Judinstrom Beer Obalový dizajn na pivo

by Olha Takhtarova

Client: SOTB and D

Železná cena A' Design Award Winner in Obaly Category

16,752

Verified Award Winner

Verify Award Status for #160960

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Colors

The Design

About Judinstrom Beer Obalový dizajn na pivo

Judinstrom Beer je obalový dizajn vytvorený pre remeselný pivovar v Montreale v Kanade. Obal využíva štandardnú 473 ml hliníkovú plechovku s etiketou s rozmermi 5 x 8 palcov, potlačenou technikou flexotlače. Škandinávske motívy sú stvárnené v modernej interpretácii prostredníctvom plochých grafických ilustrácií a písma s rovnými líniami a uhlami. Farebná paleta kombinuje tmavú modrú, odtiene sivej a bielu. Minimalistické rozloženie zachováva čitateľnosť názvu značky, typu piva a obsahu alkoholu, pričom spoločné vizuálne jadro umožňuje do ponuky pridávať ďalšie druhy piva.

The Recognition

About the Železná cena A' Design Award

Judinstrom Beer Obalový dizajn na pivo je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Judinstrom Beer Obalový dizajn na pivo sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Judinstrom Beer Obalový dizajn na pivo zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.