Piernas Largas Primárna funkcia: Obal na víno od Ian Wallace

Dizajn Piernas Largas Primárna funkcia: Obal na víno od dizajnéra Ian Wallace je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2025

Piernas Largas Primárna funkcia: Obal na víno

od Ian Wallace

Klient: Piernas Largas

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Piernas Largas Primárna funkcia: Obal na víno

Text knihy: Piernas Largas je dizajn obalu pre rad štyroch vín. Každá fľaša nesie svoj vlastný názov, koncept a ilustráciu, inšpirované postavami a okamihmi, ktoré sú blízke mladým ľuďom v Chile. Farebná grafika má za cieľ podnietiť konverzáciu a urobiť z fľaše stredobod pozornosti na spoločenských stretnutiach. Každá sklenená fľaša má objem 750 ml, výšku 300 mm a hmotnosť 710 g. Grafika je aplikovaná pomocou odolnej tepelne zmrštiteľnej fólie, ktorá odoláva chladeniu. Zámerom je ponúknuť hravú alternatívu k tradičnej prezentácii vína.

Ocenenie

O ocenení Bronzová cena A' Design Award

Piernas Largas Primárna funkcia: Obal na víno je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Piernas Largas Primárna funkcia: Obal na víno sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Piernas Largas Primárna funkcia: Obal na víno skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Rozmery a balenie: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Štítky: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Výrobná technológia: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Dizajnérska výzva: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Výskum: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inšpirácia: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Trvanie projektu: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Pracovný postup: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Členovia tímu: Freelance Designer: Ian Wallace
Zdroje obrázkov: Images: Ian Wallace