Graceful Ode Obal na alkohol by Chengdu Stone Design Co., Ltd

Graceful Ode Obal na alkohol by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2025

Graceful Ode Obal na alkohol

by Chengdu Stone Design Co., Ltd

Client: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Strieborná cena A' Design Award Winner in Obaly Category

24,939

Verified Award Winner

Verify Award Status for #164157

View at A' Design Award Press Release Award Badge

Colors

The Design

About Graceful Ode Obal na alkohol

Graceful Ode je séria obalov na alkohol inšpirovaná čínskou poéziou a kaligrafiou. Tri témy sú pomenované podľa feng, ya a song, troch klasifikácií čínskej poézie. Každá fľaša nesie svoj čínsky znak v trojrozmernej podobe, doplnený horizontálnymi textúrami, ktoré pripomínajú kaligrafiu na ryžovom papieri a dodávajú hmatovú hĺbku. Uzáver má tvar zvlnených kopcov so zúbkovaním na vrchnej časti. Farba udáva tón každej témy: gradientová tyrkysovo-zelená, teplá béžová a tmavožltá. Séria je vhodná na rodinné stretnutia, obchodné bankety a formálne oslavy.

The Recognition

About the Strieborná cena A' Design Award

Graceful Ode Obal na alkohol je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Graceful Ode Obal na alkohol sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Graceful Ode Obal na alkohol je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Dimensions & Packaging: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Tags: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Production Technology: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Design Challenge: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Research: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspiration: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Project Duration: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Operation Flow: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Team Members: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou